hannah[at]hannahkelly.com.au
Model - Louisa Kitchin
weeza_kitchin[at]hotmail.com
Hair and Makeup - Sarah Townsend
sarahlucystylist[at]gmail.com
One thing I haven't mentioned yet is that the entire collection is made from sustainable fabrics: either bamboo or hemp. I knew bamboo was a beautiful, soft fibre, but once I started researching it began to sound like some sort of miracle textile! It is 60% more absorbent than cotton, it is naturally anti-bacterial and will not hold odour, it is soft and luxurious but is easy care and machine washable, and it is hypoallergenic. On top of all this, it is kind to the environment, as it not only grows quickly but rarely needs pesticides. If there is sufficient rainfall, no additional irrigation is required, and it regenerates naturally. Basically, it's awesome! The only items in the collection that are made from conventional fabric are the bloomers, which are 100% cotton. I just couldn't find any gingham in bamboo or even organic cotton. At least they are only small!
I wanted to quickly say a huge thank you to Hannah who worked so hard despite being really sick with the flu to get these photos edited for me, and ready to go in the shop. The lookbook we shot outside is still a work in progress but that simply means there are more exciting things to come!
All items are now available in the shop.





looks fabulous and i adore everything :)
ReplyDeleteCuuuuuute! I love it all, even if it's stupid winter here. Summer please! You are a good spokeslady for bamboo, I'm convinced. Nice work buddy!!
ReplyDeletegorgeous
ReplyDeleteWonderful work Jo and Hannah! (and Louisa as well!)
ReplyDeleteCongratulations, they look fantastic! So lucky to have such talented friends!
those shorts are so sweet, and they all look fantastic!
ReplyDeletealso, just wanted to say that i love your blog and will definitely be keeping up with future posts!
from, helen @ thelovecatsINC
http://thelovecatsinc.blogspot.com
This is such a great summer collection! I got to have that shorts in the last photo. This is what I love about browsing in womens fashion online websites and blogs. Inspirations are just endless.
ReplyDelete